Website traffic report helps webmasters and bloggers assess website traffic. Report of such kind can be accessed through various site traffic stats and estimators on the internet. One thing is to acquire report on your website traffic, another thing is to analyse the metrics while the most essential is to use the analysed data to optimised and improve your site ranking. There are two analysis you get through your website traffic report.
On-Site and Off-Site Analysis
On-Site Analysis: The traffic report as regard the behaviours of your prospects and customers as soon as they reached your website constitute on-site traffic analysis. What pages of your website drive most traffic and receive most view, how long do they stay on your site and how many pages are viewed by each visitor on average.
Off-Site Analysis: Just as on-site analytics, off-site analytic of website traffic report is important to understand what customers are doing before they reach and after they leave your website. From off-site traffic report, you can have an insight on how effective your marketing campaigns are. How much traffic you get from your PPC campaign, how much organic traffic from search engine, social media and other referring site. What conversion rate each of these campaigns is making.
Importance of Website Traffic Report
Why do you have to do all these: Website traffic report gathering, analysis and optimisation?
Application of famous 80/20 rule: Only few of your traffic generating strategies yield the most results. Understanding what works and what doesn’t is an amazing way to optimise your resources. Time being the most critical. You don’t have to under utilise it. The more you drill down your website traffic report, the better you know what works most. You give your attention and focus to the marketing effort that yields most result and explore other online opportunities in your niche.
Understanding your visitors: You get to know your readers through your website traffic report. Read them like book, read the language they speak, how appealing your site is to them, their geo-location, social behaviour and engagement, their demographic data and finally and most important how willing are they to buy your offers.
Website traffic source diversification: Understanding your website traffic helps you know where your business is. What traffic source does your business website depend on. How diversified your website traffic sources are? How much more diversification you still need? How much traffic you’d likely loose if those bookmaking sites and/or social media collapse, move out of business or change their operating policies. What percentage of your traffic comes from search engines? Which of the search engines? How do you optimise your contents to get the organic traffic (black or white hat SEO)? and mostly, how much traffic your business website will surfer if the search engines update their algorithms?
Your website SEO: Perfect understanding of your website traffic report makes you familiar with SEO related metrics of your website such as Exit page/Exit rate, Bounce rate, Daily Page view per visitor and Daily website view duration. Optimising these SEO metrics is essential for the success and performance of your website.
Engagement and conversion: Your website users’ engagement and conversion are linearly related. Engagement leads to conversion. While you can easily track the conversion rate of some call to action such as clicking on subscription button, affiliate link etc through outbound links tracking, some of the metrics mentioned above can give insight on user engagement level. With this, you can easily estimate the conversion potential of each page of your site and the website as a whole.
Internet Traffic Report for a Website
Internet traffic report for a website can be fully utilised through 3 essential stages. All these stages are critical for website traffic optimisation.
- Collate the website traffic report.
- Analyse the website traffic report.
- Optimise the website traffic report for better site ranking.
This article explains the 3 essential stages to utilise the traffic report of any website to enable higher ranking. But in the meantime, how do you collate and analyse your website traffic report to improve your site? Which tracking tools do you employ? How do you use the stats to improve your website ranking within the internet crowd? I’d love to hear from you through the comment section below.
Collate Your Website Traffic Report
The first step is to track website traffic. Tracking the traffic to your website is very essential. It provides the report on the type, location and nature of your web traffic.
Traffic is aimed at human. You shouldn’t be surprised that most of the traffic to your website are non-human. That means you have to know how many visits to your website are human, how much of the traffic results from bots. Your website traffic report gives this information.
But why do you have to take the traffic type and nature more serious?
Website traffic report helps to estimate the volume share of human and bot traffic
Internet traffic report analysis carried out by Incapsula.com reveals that about two-third of website traffic come from bots in 2013. More are expected this year.Not all these non-human traffic are safe for website performance.
- Human Traffic: This, according to the report, account for 38.5% of the total website traffic. This is the traffic type needed for sales and conversion.
- Search Bot: This constitutes search engine crawling and other good bots. It takes about 31% of total website traffic.
- Scrappers: Illegal way of extracting information from websites. These bots are used to massively steal contents from websites without permission from the original owners to other websites. It is about 5% of the total website traffic. Report revealed.
- Hacking Tools: These bots attempt to hack the gateway to website during visits. About 4.5% of website traffic makes this group
- Spammers: This comes up in form of unsolicited feedback, comments etc. It takes 0.5% of website traffic.
- Other Impersonators: This includes all mean of visiting website with other people identity. The bots sometimes appear as search engine bots. It amounts to 20.5% of the total website traffic as revealed through the report.
If you’ve this information handy, you can optimise your website for security, performance, sales generation. You might consider any of the following traffic monitoring tools to gather your website traffic report for further analysis
- Alexa traffic report at alexa.com
- AWStats at AWStats.sourceforge.net
- StatCounter at StatsCounter.com
- Sitemeter at SiteMeter.com
- Google Analytics at Google.com/analytics
- Feedburner at Feedburner.com to track the traffic coming from feed readers
- 103bee search engine traffic analytics from 103bees.com
- GoStats at gostats.com
- MyBlogLog at mybloglog.com
you can get the detail some of these traffic stat tools at Hongkiat blog
Website Traffic Report Analysis
Visits Report: How many people visits your site on daily basis? The report gives total visits, unique visits/pageview, total pageviews. You can as well use this to analyse how many new visits you record on a daily basis? What are the percentages of new and returning visitors to your site. Increased number of returning vistors implies better engagement, loyal reader and brand popularity. It is important to keep both in upward trend. That is, brand awareness and increased subscription potential.
Your Traffic Sources: What online traffic sources constitutes to your site reachability to wider audience? What leads visitors to your site most? How much traffic is your website receiving from social media, organic search engines, inbound links, contextual and other forms of advertising. You need to figure out all these from your website traffic report to understand where to concentrate your effort and dollars to drive targeted traffic.
Your visitors’ main browsing platform: The higher percentage of internet traffic comes from mobile. This isn’t true for all websites. Your website traffic report gives you insight on how many visitors do browse your website on mobile? How many of them do access your site through desktops? Knowing this fact about your website traffic really helps in optimising its visual display, website monetisation, sales and conversion.
Major traffic day and time: Major Traffic Time of the Day. This traffic metrics provide insight on the pattern of your traffic. The time of the day that pulls major traffic from your target location is a great deal-time to send your newsletters, post your new article and most often engaging on social media for your content promotion.
Your Website Main Exit: You get insight on the main exit page? you might need to ask yourself if the purpose of that page makes it deserving to be the major exit page. If the situation needs to be changed, perhaps the exit path isn’t desirable for your business and sales, there is an urgent need for adjustment. If a page doubles as most landing and exit page, your site is experiencing bounce rate issues that you need to monitor and adjust duly.
Most Landing Page: Which of your page receives the most visitors as they land on your site? Landing page is the first page accessed by a visitor to your site in a given visiting session. It’s also called entrance page. Understanding this page through the website traffic report will help you retain most of the visitors landing on your website. Not only that, you optimise the page for your marketing strategy.
Major Traffic Location: From where are your audience? Who are they and what are their interests? This gives you idea whether your website, content, marketing reach the right targeted audience. Without reaching targeted audience, millions of traffic are fruitless. If your readers aren’t interested on your offer. The report will help know how well targeted your website and contents are.
Most Performing keywords: Your website traffic report provides detail of keywords that are performing and bring the most traffic to your website. There might be a need to concentrate much on a particular concept and keywords based on your analytical report. If you’re using Google Analytics to acquire your website traffic report, you may find most keywords leading to your page as “not provided”. The first steps in solving this problem and get your keywords idea is to link your webmaster account to your Google Analytics account for the website. More on this on the subsequent posts.
Your Website Bounce rate: This is mostly an SEO report but greatly connected to your website traffic potential. You can get the detail about bounce rate and how it affects your website performance on my blog post here. It is important you pay attention to your site bounce rate because nearly all the data on your website traffic report and analytics are linked to the bounce rate.
Optimise the website traffic ranking using the report
When you’ve analysed your website traffic report, you can take advantages of the analysed information to optimise the various elements of your site. Let look at the following:
content marketing is a great strategy to boost your website traffic. Your traffic analytics gives you the best and more content ideas for your website. Your website analytics shows the search queries that show your website on SERPs. Your website might rank for most of these keywords and appeared on the first Google page while some are deep down the search pages.
Performing Keywords: Get variance of your performing keywords through your favourite keyword research tools and create more contents around those keywords.
Other Keywords: List some of the keywords that are relevant to your site theme and/or monetisation strategies, build contents around them. 750-1000 words could be best optimised for those keywords. Make the article around the keywords well optimised.
Performing but not-clicked keywords: Some of your performing keywords are actually on the Google front page but not receive enough click. If your website analytics shows high impression, better average position for the keywords but the percentage click is low for the keywords (poor click-through rate-CRT), there is a need to optimise the contents for better click-through rate. You might need to look into the contents’ titles, description. I talked about title, description, Google authorship among others as regard SEO in my blog post here.
Does Your Site SEO Need Improvement?
Your website traffic report ought to have answered this. How much of your site visits come from search engines? i.e search engine traffic. this indicates the extent search engines love your website. You stand for your SEO improvement of the site based on the analysed numbers of traffic that is generated from search engines
Audience targeting and advertising
Use your website traffic report to identify which audience are likely to buy your offers (products and services) most. Remodel your advertising and web design as well as content system to suit the target audience. what type of products do they search for (digital or physical products). you can get the ideas by checking which retail store website they visit after leaving your site and their search terms.
On the final note, use your website traffic report to make an insight decision to your online marketing and advertising. Measure the traffic you paid for. choose the best advertising model that generates most targeted and converted traffic
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What tools do you use to gather your website traffic report? How do you analyse the reported stats? Most especially, how do you consistently improve and optimise your website ranking based on the report? I love to hear your view.